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Frituur 8 — #1 for 'frituur gentseweg waregem'.

A chip shop in Sint-Eloois-Vijve running entirely on word of mouth. We built a fast Next.js site with Payload CMS, structured data and local SEO — now it sits at the top of Google for the target searches.

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Client
Frituur 8
Sector
Frituur · Waregem
Year
2026
Scope
Web · SEO · CMS
frituur8.be
Frituur 8 homepage — desktop

866

Clicks (2mo)

10.6k

Impressions

81%

Mobile

The brief

A site that brings customers to the counter.

The challenge

Frituur 8 has been serving on Gentseweg 589, next to DreamLand, for years. Customers came from passers-by and word of mouth. Online there was nothing — no site, no opening hours, no menu. Anyone searching 'frituur waregem' found the competition.

The goal

Top of Google for 'frituur waregem' and 'frituur sint-eloois-vijve', a clear menu online, opening hours the owner can update via CMS, and structured data showing stars and hours in search results.

Approach

Two weeks, four tracks.

01

Content & structure

Menu, opening hours, reviews and FAQ mapped out. Dedicated pages for menu, contact, opening hours and FAQ — each with its own search intent.

02

Build

Next.js 15 with Payload CMS 3 on Supabase. Seven collections (menu, deals, FAQ, holidays, media, categories, announcements) with versioning and autosave. The owner publishes themselves — including allergens, price tiers and validity periods.

03

Local SEO

LocalBusiness + AggregateRating schema, Google Business profile optimised, sitemap with all subpages. Reviews (4.7/5, 195 Google reviews) prominent in structured data.

04

Care & monitoring

Google Search Console connected, IndexNow integration for instant re-indexing on every CMS change, dynamic sitemap with lastModified per collection. We track which search terms grow.

Visuals

Live, on desktop and mobile.

Real screenshots of frituur8.be — not stylised mockups. Look and compare with what you see on your own screen.

frituur8.be
Frituur 8 homepage — desktop
Under the hood

Built to load fast and rank high.

Next.js 15

App Router + PM2

Server-side rendering on a dedicated VPS with Nginx + Let's Encrypt. No Vercel dependency — full control over hosting and costs.

Speed is a ranking factor and a conversion factor.

Payload CMS

Headless + Versioning

Menu items with allergens and price tiers, deals with validity periods, opening hours per day — all with draft/autosave. The owner publishes without a developer.

Autonomy: update menu, deals and hours in seconds.

IndexNow

Instant re-index

Every CMS change automatically triggers an IndexNow ping to Bing and Yandex. New menu items or changed hours are indexed within minutes.

No waiting for crawl cycles — changes visible in search results immediately.

Schema.org

LocalBusiness + AggregateRating

Four JSON-LD blocks: LocalBusiness with opening hours, AggregateRating (4.7/5, 195 reviews), WebSite and BreadcrumbList. All dynamic from the CMS.

Rich results in Google — stars and hours inline in the SERP.

Supabase + PostgreSQL

Database

7 collections (menu, deals, FAQ, holidays, media, categories, announcements) + 2 globals. Payload writes to Supabase-hosted PostgreSQL.

Reliable data layer without vendor lock-in.

Responsive + WebP

Mobile-first

All images optimised via Next/Image. Responsive design that works on every screen — from iPhone to desktop.

81% of traffic is mobile — that's where we optimise.

SEO outcome

866 clicks since launch — straight from Search Console.

Not a one-off SERP screenshot, but real Search Console data. The site went live on 18 March 2026 — numbers below cover through 25 May 2026.

866

Clicks

from Google

10,603

Impressions

in search results

81%

Mobile share

705 clicks

~2 mo

Period

since 18 Mar 2026

“frituur gentseweg waregem”

#1
Google search result for 'frituur gentseweg waregem'

GSC: 986 impressions, 39 clicks, avg position 2.5 (28d) for 'frituur waregem'.

Verify

“frituur sint-eloois-vijve”

#2
Google search result for 'frituur sint-eloois-vijve'

GSC: 157 impressions, 7 clicks, avg position 1.4 (28d).

Verify

“frituur waregem”

#3
Google search result for 'frituur waregem'

GSC: 986 impressions, 39 clicks, avg position 2.5 (28d).

Verify

Live SERP snapshots captured 26 May 2026 from Belgium. Positions vary by location and moment — the Search Console figures below are the average across every visitor.

Every page pulls its own traffic

Dedicated pages per search intent (menu, opening hours, contact) combined out-click the homepage alone. Top pages, last 28 days.

  • Homepage
    355
  • /menu
    17
  • /openingsuren
    3
  • /contact
    3
  • /veelgestelde-vragen
    1

Top queries — last 28 days

Target keywords don't just rack up impressions — they pull clicks from page one of Google.

QueryClicksImpressionsAvg. position
“frituur 8”1415141.0
“frituur 8 waregem”461221.7
“frituur waregem”399862.5
“frituur”114573.8
“frituur sint eloois vijve”71571.4
“frituur acht”6181.1
“frituur 8 menu”4111.0
“frituur in de buurt”32533.1

Search Console — last 28 days

379

Clicks

5,344

Impressions

4.0

Avg. position

7.1%

CTR

Source: Google Search Console (sc-domain:frituur8.be), 28 April — 25 May 2026.

“

I can now update the menu and change opening hours myself. Customers finally find us online — and you notice it at the counter.

F

Frituur 8

Owner — Waregem

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