Taxi service · Dendermonde

Nikan Taxi Services

Nikan Taxi is a 24/7 taxi service in Dendermonde that ran entirely off the phone. Customers came by word of mouth only, and outside business hours, requests by WhatsApp and phone were lost. The new site is fast, with a booking form, structured data and a page of its own for each town and airport route.

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nikantaxi.be

Nikan Taxi Services: homepage on a computer

Nikan Taxi Services: homepage on a phone

local landing pages for towns and routes: 12+local landing pages for towns and routes
structured-data blocks on the homepage: 3structured-data blocks on the homepage
weeks, three tracks: 3weeks, three tracks
tap to call or WhatsApp: 1tap to call or WhatsApp

Project facts as previously published on this case page.

The brief

A site that converts phone calls

Top of Google for 'taxi dendermonde' and the airport routes, with a form that handles the most common questions up front, and clear pricing. That way the driver does not have to negotiate fare or timing behind the wheel.

What we built

What is on the site.

A page per town and route

Dedicated pages for Lebbeke, Buggenhout, Hamme, Lokeren, Zele, Berlare and Temse, plus routes to Zaventem, Charleroi and Antwerp Airport.

Step-by-step booking

A booking form that captures pickup, date, time and details, wired to email and WhatsApp for an instant reply.

Call and WhatsApp in one tap

Sticky call and WhatsApp buttons, because people looking for a taxi often want to talk to someone now.

Three blocks of structured data

LocalBusiness, FAQPage and AggregateRating on the homepage: business details, FAQs, and the 5/5 stars across 35 Google reviews.

Static HTML

No WordPress and no plugin layer: pure HTML, CSS and JavaScript. Pages load in under a second, even on 4G in the car.

Ready to be crawled

A full XML sitemap with every subpage, robots.txt, OG tags for social shares, and every fleet photo in WebP.

In the client's words

“We get more requests through the website now than we ever got from referrals. And the driver's already on the way before the customer's off the plane.”

Nikan Taxi Services · Owner — Dendermonde

In Google

What Search Console shows.

1,316
clicks from Google: 48,322
impressions in search results: 72%
mobile share, 945 clicks: #1
for 'taxi dendermonde'

Clicks, impressions and mobile share: Google Search Console, the six months from 25 November 2025 through 23 May 2026. Rank: live SERP snapshot captured 26 May 2026 from Belgium. Positions vary by location and moment.

Average position for search queries

taxi dendermonde stationposition 1.6
taxi dendermonde prijsposition 1.7
taxi dendermondeposition 3.2
taxi buggenhoutposition 3.4

Source: the client's Google Search Console, 25 November 2025 to 23 May 2026. An average position is the average across all impressions in that period. Results from another site do not transfer, and rankings are never guaranteed.

How it looks in Google

Google results for 'taxi dendermonde' on 26 May 2026, from Belgium: nikantaxi.be is the first website result below the local businesses. Full screenshot

Google results for 'taxi dendermonde zaventem' on 26 May 2026, from Belgium: nikantaxi.be is the first website result after the adverts and the local businesses. Full screenshot

Google results for 'taxi dendermonde charleroi' on 26 May 2026, from Belgium: a featured snippet from nikantaxi.be at the top of the organic results, below one advert. Full screenshot

Speed and quality

Measured with Lighthouse on mobile.

Performance

Accessibility

100

Best practices

100

SEO

One run on the homepage with Lighthouse 12, mobile settings, on 3 October 2026. Scores vary slightly from run to run.

Screens

The site itself.

Nikan Taxi Services: The services overview, with airport transfers. — The services overview, with airport transfers.

Nikan Taxi Services: The booking form beside the call and WhatsApp buttons. — The booking form beside the call and WhatsApp buttons.

On the phone

Nikan Taxi Services: Services — Services

Under the bonnet

Static HTML, CSS and JavaScript, without WordPress or plugins
Schema.org: LocalBusiness, FAQPage and AggregateRating
Full XML sitemap, robots.txt and OG tags
Fleet photos in WebP at sizes 640, 1024 and 1920, with eager loading for the hero
Booking form wired to email and WhatsApp