Locksmith · Antwerp

Slotenmaker AMG

Slotenmaker AMG is a 24/7 locksmith in Antwerp, where dozens of locksmiths fight for the same keywords. AMG had an outdated website with no SEO and no active Google Business profile: just word of mouth and a phone number. The new Next.js site got 49 regional pages, 18 advice articles, structured data and a sharp brand, without photography.

Web design
Local SEO
Branding
Regional pages
Since 2025

Visit the live site Start your project

slotenmakeramg.be

current regional pages: 49current regional pages
advice articles: 18advice articles
fixed templates: region and service: 2fixed templates: region and service
sections per regional page: 8sections per regional page

Project facts as previously published on this case page.

The brief

Becoming visible in Belgium's most competitive locksmith market

A professional website that generates 24/7 emergency calls, builds trust via 893 Google reviews, and ranks locally for Antwerp city plus every district and surrounding municipality. All without a photo shoot: the brand had to be recognisable on the van, on Google and on the invoice.

What we built

What is on the site.

49 regional pages

One fixed template with eight sections per region. The content comes from JSON data, and each page targets one search intent.

18 advice articles

From 'locked out, what to do' to 'multipoint lock broken': each page answers one question people google.

A brand without a photo shoot

Logo, colour palette (#c90c30 red and #28262c dark), typography and tone of voice, recognisable on the van, on Google and on the invoice.

Three blocks of structured data

Locksmith, FAQPage and AggregateRating: business details, FAQs, and the 5.0/5 stars across 893 Google reviews.

Own server, full control

Next.js 14 on a Hostinger VPS with Nginx, PM2 and Let's Encrypt: full control over headers, caching and rate limiting.

Indexed fast, watched closely

IndexNow submits new pages automatically, Sentry tracks errors on server and client, and Fail2Ban blocks brute-force attempts.

In the client's words

“Since the site went live, we get daily emergency calls from Google. Before it was only word-of-mouth — now people call us before they even consider another locksmith.”

Slotenmaker AMG · Owner — Antwerp

In Google

What Search Console shows.

1,842
clicks from Google: 191,613
impressions in search results: 68%
mobile share, 1,261 clicks: #2
local pack for 'slotenmaker antwerpen', #4 organic

Clicks, impressions and mobile share: Google Search Console, the six months from 26 November 2025 through 25 May 2026. Rankings: live SERP snapshot captured 26 May 2026 from Belgium. Positions vary by location and moment.

Average position for search queries

slotenmaker antwerpenposition 2.8
sleutelmaker antwerpenposition 3
slotenmaker merksemposition 4.2
slotenmakerposition 5

Source: the client's Google Search Console, 26 November 2025 to 25 May 2026. An average position is the average across all impressions in that period. Results from another site do not transfer, and rankings are never guaranteed.