Chip shop · Sint-Eloois-Vijve, Waregem

Frituur 8

Frituur 8 is at Gentseweg 589 in Sint-Eloois-Vijve, next to DreamLand. Customers came from passers-by and word of mouth, because online there was nothing: no site, no opening hours, no menu. The new Next.js site with Payload CMS, structured data and local SEO lets the owner update the menu and opening hours themselves.

Web design
Local SEO
CMS
Structured data
Since March 2026

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frituur8.be

CMS collections, from menu to public holidays: 7CMS collections, from menu to public holidays
JSON-LD blocks, generated from the CMS: 4JSON-LD blocks, generated from the CMS
dedicated pages: menu, opening hours, contact and FAQ: 4dedicated pages: menu, opening hours, contact and FAQ
weeks, four tracks: 2weeks, four tracks

Project facts as previously published on this case page.

The brief

A site that brings customers to the counter

Anyone searching 'frituur waregem' found the competition. The goal: top of Google for 'frituur waregem' and 'frituur sint-eloois-vijve', a clear menu online, opening hours the owner updates via the CMS, and structured data showing stars and hours in search results.

What we built

What is on the site.

Menu and deals, managed in-house

Menu items with allergens and price tiers, and deals with validity periods. The owner publishes without a developer.

Opening hours in the CMS

Opening hours per day and public holidays live in the CMS, with versioning and autosave, so a change is online in seconds.

A page per search intent

Dedicated pages for menu, contact, opening hours and FAQ, each with its own search intent.

Structured data from the CMS

Four JSON-LD blocks: LocalBusiness with opening hours, AggregateRating (4.7/5, 195 reviews), WebSite and BreadcrumbList, all generated from the CMS.

Re-indexed straight away

Every CMS change automatically pings Bing and Yandex via IndexNow; new menu items or changed hours are indexed within minutes.

Search Console and sitemap

Google Search Console connected and a dynamic sitemap with lastModified per collection, to track which search terms grow.

In the client's words

“I can now update the menu and change opening hours myself. Customers finally find us online — and you notice it at the counter.”

Frituur 8 · Owner — Waregem

In Google

What Search Console shows.

1.63K
clicks from Google: 25.6K
impressions in search results: 6.4%
of those who saw it clicked through: #1
for 'frituur gentseweg waregem'

Clicks, impressions and click-through rate: Google Search Console, 30 June to 29 September 2026, rounded as Search Console shows them. Rank: live SERP snapshot captured 26 May 2026 from Belgium. Positions vary by location and moment.

Average position for search queries

frituur gentseweg waregemposition 1.3
frituur sint eloois vijveposition 1.8
frituur waregemposition 2.4
frituur in de buurtposition 3.1

Source: the client's Google Search Console, 30 June to 29 September 2026. An average position is the average across all impressions in that period. Results from another site do not transfer, and rankings are never guaranteed.