Barbershop · Leuven

Alpha Barber Shop

Alpha Barber Shop is a welcoming barbershop in the heart of Leuven, with strong word of mouth but no real online visibility. The old site brought in no new customers and the brand was scattered across flyers, posters and Instagram. So the whole picture came in one identity: photography, a new website, local SEO and print.

Web design
Local SEO
Branding
Photography
Print
Since 2022

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alphabarbershop.be

Alpha Barber Shop: homepage on a computer

tracks: photography, website, SEO and print: 4tracks: photography, website, SEO and print
day's photo shoot in the shop: ½day's photo shoot in the shop
look, from flyer to Insta: 1look, from flyer to Insta
stock photos: only the shop's own photography: 0stock photos: only the shop's own photography

Project facts as previously published on this case page.

The brief

One identity, on the street and online

Top of Google for 'barber leuven', with a site that captures the feel of the shop and print that lines up with the digital brand. One story, from street to search: whether someone sees the shop on a window poster or via Google, it should feel like one and the same place.

What we built

What is on the site.

The shop's own photography

Half a day in the shop: team, products and ambience, all in natural light and nothing posed. Those photos carry every channel.

A site built around the photos

A calm, masculine site with dark accents, copper highlights and the shop's own photography: instantly recognisable as Alpha.

Prices and direct booking

Pricing, services and a direct book button: visitors find what they need in seconds, on any device.

Local SEO for Leuven

A Google Business profile and local SEO aimed at 'barber leuven' and 'barbershop leuven'. In May 2026 the site ranked #1 for both.

Schema markup and speed

Structured data and fast load times as the base under the local SEO.

Print in the same style

Flyer, posters and social templates in the same tone and palette as the site. The flyer went out in the neighbourhood around opening week.

Branding

Logo and identity.

Burgundy#5C0000

Black#000000

White#FFFFFF

Photography

The shop, in pictures.

On paper.

Poster for the shop's own product line: 'Experience the power of Alpha' — The product line

Poster with the four products: volume powder, beard balm, matte pomade and matte cream — The four products

In the client's words

“Sozially did our website, our logo, the photos and the print work. Anyone in Leuven looking for a barbershop now finds us among the first results on Google.”

Mo · Owner — Alpha Barber Shop, Leuven

In Google

Results

#1
website for 'barbershop leuven', October 2026: #1
for 'barber leuven', May 2026: 460
Google review count: 4.7
Average rating

Rankings: 'barbershop leuven' in Google on 4 October 2026, 'barber leuven' on the screenshots of 25 May 2026, both from Belgium. The client has no Google Search Console connected, so this is what is publicly verifiable. Rating and review count: Google, on 4 October 2026.