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Web Design · SEO · Branding

Slotenmaker AMG — #2 local pack for 'slotenmaker antwerpen'.

A 24/7 locksmith in Antwerp that grew from zero online visibility to 1,842 clicks in six months. We built a Next.js site with 49 regional pages, 18 advice articles, structured data and a sharp brand — without photography.

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Client
Slotenmaker AMG
Sector
Locksmith · Antwerp
Year
2025
Scope
Web · SEO · Branding
slotenmakeramg.be
Slotenmaker AMG homepage — desktop

1,842

Clicks (6mo)

191k+

Impressions

68%

Mobile

The brief

Become visible in Belgium's most competitive locksmith market.

The challenge

Antwerp has dozens of locksmiths all fighting for the same keywords. AMG had an outdated website with no SEO and no active Google Business profile — just word-of-mouth and a phone number.

The goal

A professional website that generates 24/7 emergency calls, builds trust via 893 Google reviews, and ranks locally for Antwerp city plus every district and surrounding municipality.

Approach

Four tracks, executed in parallel.

01

Branding & identity

Logo, colour palette (#c90c30 red + #28262c dark), typography and tone-of-voice. Recognisable on the van, on Google and on the invoice — without a photoshoot.

02

Template playbook

Two fixed templates (Region + Service) with strict section counts. Variation comes only from JSON data, never from new components. Scalable to 49 regions without extra dev work.

03

Build & hosting

Next.js 14 on a Hostinger VPS with Nginx, PM2 and Let's Encrypt. Full control over headers, caching and rate limiting — no platform lock-in.

04

Local SEO

Locksmith + FAQPage + AggregateRating schema. Google Business profile with 893 reviews, IndexNow for fast indexation, 18 advice articles for top-of-funnel.

Visuals

Live, on desktop and mobile.

Real screenshots of slotenmakeramg.be — not stylised mockups.

slotenmakeramg.be
Slotenmaker AMG — desktop
Under the hood

Built to load fast and dominate locally.

Next.js 14 + Tailwind

VPS + Nginx + PM2

React 18 with server-side rendering on a Hostinger VPS. Nginx reverse proxy, Let's Encrypt SSL, PM2 process manager. No Vercel — full control over caching and headers.

Fast TTFB, full control over crawl headers and rate limiting.

Schema.org

Locksmith + FAQPage + AggregateRating

Three structured-data blocks: business info (Locksmith type), FAQs, and the 5.0/5 stars across 893 Google reviews.

Rich results in Google — stars and FAQ inline in the SERP.

49 regional pages

Template-driven

One fixed template with 8 sections per region. Content comes from JSON data, not separate components. Each page targets exactly one search intent.

Long-tail SEO: one page per municipality, scalable without dev work.

18 advice articles

Informational content

From 'locked out what to do' to 'multipoint lock broken'. Each page answers one specific question prospects are googling.

Top-of-funnel traffic that converts into emergency calls.

IndexNow + Sentry

Monitoring & indexation

Automatic IndexNow submission for new pages. Sentry error tracking for server and client-side errors. Fail2Ban against brute-force.

Faster indexation + zero downtime for a 24/7 emergency service.

Google Business

893 reviews · 5.0/5

Fully optimised profile with categories, hours and active review management. Knowledge panel with stars in the SERP.

Local pack ranking + trust signal for new customers.

SEO outcome

1,842 clicks in six months — straight from Search Console.

Not a one-off SERP screenshot, but real Search Console data. The numbers below cover the six months from 26 November 2025 through 25 May 2026.

1,842

Clicks

from Google

191,613

Impressions

in search results

68%

Mobile share

1,261 clicks

6 mo

Period

to 25 May 2026

“slotenmaker antwerpen”

#2 LP / #4 org
Google search result for 'slotenmaker antwerpen'

GSC: 3,018 impressions, 65 clicks, avg position 2.9 (28d).

Verify

Live SERP snapshots captured 26 May 2026 from Belgium. Positions vary by location and moment — the Search Console figures below are the average across every visitor.

Regional pages pull their weight

The long-tail strategy works: dedicated district pages combined out-click the homepage alone. Top pages, last 28 days.

  • Homepage (GBP)
    130
  • Homepage (organic)
    99
  • /diensten/sleutels-bijmaken/
    16
  • /regios/slotenmaker-schoten/
    13
  • /slotenmaker-schoten/ (GBP)
    10
  • /diensten/auto-openen/
    6
  • /regios/slotenmaker-wilrijk/
    6
  • /contact/
    5
  • /regios/slotenmaker-merksem/
    5
  • /regios/slotenmaker-borgerhout/
    4

Top queries — last 28 days

Target keywords don't just rack up impressions — they pull clicks from page one of Google.

QueryClicksImpressionsAvg. position
“slotenmaker antwerpen”653.0182.9
“slotenmaker”163.9585.9
“slotenmaker merksem”88045.0
“locksmith antwerp”63391.5
“slotenmaker schoten”63906.7
“slotenmaker antwerpen centrum”51285.1

Search Console — last 28 days

303

Clicks

26,763

Impressions

8.0

Avg. position

1.1%

CTR

Source: Google Search Console (sc-domain:slotenmakeramg.be), 28 April — 25 May 2026.

“

Since the site went live, we get daily emergency calls from Google. Before it was only word-of-mouth — now people call us before they even consider another locksmith.

A

Slotenmaker AMG

Owner — Antwerp

Next case

Nikan Taxi — #1 for 'taxi dendermonde'.

Web design + local SEO + structured data for a taxi service in Dendermonde.

Next project

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