How much does a webshop cost in Belgium?

What does a webshop cost? The short answer

Having a webshop built has no fixed price. The amount depends on how many products you sell, how customers pay, how you ship and whether the shop has to work with your stock or accounting. That is why we do not publish a webshop price. We first establish what you need, and the proposal then fixes one amount, excluding VAT.

So you will not find a table of market prices here. We have no research that would back such a table. What you do get: the six things that drive the price, the costs that keep coming back after launch, and an honest answer to whether you need a webshop at all.

Six things that drive the price of a webshop

1. The number of products and variants

A barber selling five grooming products needs a different shop from a clothing store with sizes and colours for every item. Each variant needs its own price, a stock level and often its own photo. So count the combinations, not just the products. That number is the first thing we ask for.

2. Payment

Payments run through an external payment provider. We build the checkout and the integration; you hold the contract with the provider. Every extra payment method and every special rule, such as a deposit or paying on collection, is extra work to build and test.

3. Shipping and collection

One flat shipping rate for the whole of Belgium is quick to set up. Rates by weight, free shipping above a certain amount or delivery in a limited area need more rules. A chip shop that lets customers collect orders at a chosen time needs no shipping rules, but it does need time slots.

4. Links with stock and accounting

If you also sell in a physical shop, you do not want the webshop selling something that has just gone over the counter. A link with your till, stock or accounting system solves that, but it is separate work. With us, such an integration is part of the job only when the proposal lists it.

5. WordPress or custom

We build webshops on WordPress or fully custom. WordPress gives you a familiar admin environment with many standard features for products and shipping. Custom fits better when your range or process does not suit a standard structure. The choice affects both the build and the maintenance afterwards. Our article on WordPress or a custom website explains how to weigh it up.

6. Product photos and copy

Many business owners underestimate this. A customer cannot pick your product up online, so the photo and the text have to do that job. If you supply them yourself, the price stays lower. With us, product photography and product copy are part of the job only when the proposal lists them.

Costs that keep coming back

You pay for the build once. These costs continue afterwards, and they belong in your calculation:

• The payment provider. Providers generally charge a cost per transaction, and the rate differs by payment method. You pay it directly to the provider. Ask for the rates before you set your selling prices.
• Hosting and maintenance. A shop has to stay online, be backed up and receive updates. For webshops we prepare a custom quote; our hosting page explains how we approach it.
• The domain name. You pay for it yourself and have to renew it on time.
• Shipping and packaging. Carriers, boxes and returns cost money per order.
• Licences. Some extensions or integrations come with a recurring licence. Ask which ones with every quote.
• Your own time. Adding products, changing prices, packing orders and answering questions. Ongoing product management by us is part of the job only when the proposal lists it.

Do you also sell outside Belgium? Different VAT rules may apply. Check that with your accountant before the shop is built. We configure the rates you supply.

Why we do not publish a fixed webshop price

Our website packages do have a fixed price. They are on the pricing page, from €950 excluding VAT. A webshop is deliberately not among them. A shop with ten products and one payment method is a different project from a shop with hundreds of variants and a stock integration. One price for both would be too expensive for one customer and unworkable for the other.

This is how we work:

1. Range and flow. We map what you sell, which variants exist and how a customer moves from product to payment.
2. Choice and proposal. We choose between WordPress and custom, settle the payment provider, and record the scope and the fixed price.
3. Design and build. We design and build the shop, the product pages and the checkout within the agreed scope.
4. Testing and handover. We test the checkout with test payments and explain how to manage products and orders.

The proposal names what is included and what is not for each element. The full list is on our webshop development page.

When is a regular website enough?

Not every business that sells something needs a webshop. A webshop makes sense once customers need to check out themselves. In the following cases a website with a clear offer and an enquiry form is often enough, and it is cheaper:

• You work by quote or by appointment. A locksmith does not sell a lock through a shopping basket; the customer phones. A taxi firm needs a booking form, not a checkout.
• You sell only a few products. A barber with a handful of products can show them on the site and sell them in the shop.
• Your price depends on the situation. Bespoke work, installation or measuring up cannot be captured in a fixed product price.
• You want to test demand first. Start with a page and a form. If enough enquiries come in, you will also know what the shop has to do.

An example from our own work: for Frituur 8 we built a site with a menu and opening hours that the owner updates directly. The offer is online, without a shopping basket.

What to have ready before you ask for a quote

• A list of your products, with the number of variants per product.
• How you want customers to pay.
• How you ship or offer collection, and in which area.
• Which systems you use today for stock, till and accounting.
• Whether you supply photos and copy yourself.
• Who manages the shop after launch.

With those six answers any agency can give you a quote you can compare. Always ask, too, what happens to your shop, your customer data and your domain name if you change agency later.

A webshop also has to be found

A shop without visitors sells nothing. Technical SEO and analytics are a standard part of a webshop project with us, but ongoing SEO work is something else. What that costs and what you get for it is covered in How much does SEO cost in Belgium?. Already have a site or shop and want to know where it stands? Request a free SEO audit.

The next step

Write down what you want to sell, how many variants there are and how customers should check out. Send us that description through the contact page. We will look at whether a webshop is the right choice, whether WordPress or custom fits and what makes the scope realistic. Only then do you get a price.